Whilst the bricks and mortar casino environment in New Jersey has suffered over the years, with a decline in the number of casinos operating in places such as Atlantic City, the online gaming environment is proving to be a real money spinner for gambling related companies involved in it.
Having seen almost half of the ten once operating casinos closing their doors in recent years, it was proving to be something of an uphill task for those remaining casinos to operate profitably whilst competing with the plethora of other casinos in neighbouring states, which many people found more appealing and much easier to get to.
It would however appear that with the closure of those casinos, the casinos still open in Atlantic City have finally started to increase profits, however one of the most profitable gambling environments that has been bucking the trend of yo-yo profit margins is the online gambling environment.
It was therefore interesting to discover that MGM Resorts International are set to launch an online gambling site which they will be calling playMGM later in the year that is going to be licensed and regulated by the New Jersey Casino Control Commission who are tasked with overseeing each online casino that is located in the State boundaries .
This online gambling site is going to be themed around and will be part of the Atlantic City’s Borgata Hotel Casino & Spa and will become the 21st online gambling site that is licensed by the Commission since they legalised online gambling several years ago.
This is not the first time that MGM Resorts have turned some of their attention to the online gambling environment as they always own and operate five additional online gambling sites, however this will be the first one that is licensed in New Jersey as opposed to being licensed in Nevada.
There are of course some strict operating regulations in regards to such an online gambling site, with each site licensed being required to have an infrastructure in place that prohibits anyone under the legal age to gamble to be unable to access and sign up to the sites, and also only people living within the New Jersey State boundaries are permitted to open up an account.
If proof was needed that online gambling is proving to be a life-line for bricks and mortar casino operators, we only have to look at the figures release for March 2017 which show a whopping 40% increase when compared to last year’s trading figures.
As is usually the norm we expect to see a lot of cross-promotion of both the online and bricks and mortar Borgata Hotel Casino & Spa operations, and if their previous gambling sites are anything to go by, players are going to be spoilt for choice in regards to the number and type of games they will have access too, all from a very easy to use instant play, web browser compatible gaming platform.