Victoria Beckham has been slammed on social media for using a very slim model for her latest eye-wear range. Unfortunately, the backlash has come from parents complaining that the model used is the reason for their daughters thinking they have to be stick thin.
Now, although I don’t condone the use of unrealistic models, I also don’t feel the backlash is warranted. Surely, using a model isn’t fat/skinny/colour/gender shaming. A model is nothing more than a clothes horse (or in this case glasses). Simply there to (you guessed it) model the garment. To show people what it looks like off the rack. Nothing more, nothing less.
There have been outcries in the fashion industry lately, from the dark skinned boy in the ‘Coolest Monkey’ top (granted, someone should have thought that through a little more), to this.
The professionally offended are having a field day lately, and unfortunately VB is on the receiving end, but had she chosen a larger or even plus sized model, she’d have then been told that because of her their kids now want to gain weight. Firstly, VB doesn’t do clothes for kids, and who buys their kids £900 dresses when we know they’ll never be worn.
People have had it in for the Beckhams for years, and frankly, it’s getting tedious, she can’t do wrong for doing right, and if she does do something nice, people see it as a publicity stunt, not a random act of kindness.
Fashion houses rely on 2 things. Cutting edge designs, and attractive models.
At the end of the day the Beauty and Fashion industries are vain, vain to the point of narcissism, and would you buy something if the model looked like they’d just finished a shift panel beating? I think not. Beauty is only skin deep, but in these industries, beauty is everything.
When you try something on, you want to feel like you look like Marilyn Monroe, not Burt from Human Resources in a dress. We are all narcissists, and we all want to look our best, but unfortunately, to get fashion from the shelf to your wardrobe, the models have to look aesthetically pleasing and be in the range of what said designer is offering.
If I look at a plus size catalogues underwear section, I expect to see a plus sized model with large boobs, a broad back and hips, not a skinny model with no boobs, and a thigh gap, because that is not what the catalogue is offering. The same goes in reverse, if I look at French Connection’s collection, I expect to see a pretty standard sized model (average frame, average boobs, average everything) because French Connection cater for the average.
There is nothing wrong with being large, small, fat, thin, there are fashion houses for everyone, just some fashion houses cater to a more limited market. So before you start biting the heads off of designers for not catering to more broad markets, remember there’s enough fashion to go round, and there is a designer out there that does cater to you.