There are worries that the increasing number of television advertisements promoting gambling sites is going to lead to more and more children starting to gamble online over in the UK.

Whilst the UK does have some fairly strict laws in place in regards to when and what type of advertisements can be shown on television that promote gambling sites such as online casinos, bingo sets and poker sites, it is during live soccer matches that many charities that help those suffering from the negative effects of gambling are showing concern about.

It has been found that during the twenty six soccer matches that were shown on UK commercial television channels over the Christmas break, there were five advertisements during each match for betting sites promoted on air during those ad breaks.

However, gambling companies have hit back and have stated that they are targeting adults with those adverts, and each betting site promoted does carefully vet and verify the ages of all of their newly signed up customers.

As such they argue, even though someone under the age of 18 could access their websites and possibly attempt to sign up as a new sports bettor at those sites, they will not be able to verify their account unless they are over the 18 and have the required forms of identification to do so, which being under 18 they wouldn’t be able to do.

A betting site will lock out and close down an account of anyone under the age of 18 in the UK, and can also suspend the accounts of anyone who hasn’t sent into their account verification teams the required copies of identification documents to prove their age.

But is has also been suggested by those gambling charities that many children have betting and gambling apps downloaded onto their mobile device, and have been known to use the debit cards or credit cards of their parents to allow them to place bets on soccer matches and other sporting events.

However, I know for a fact that all betting sites that are licensed in the UK do have very robust systems in place that can detect a payment method is being used by someone who isn’t legally the owner of that payment method, and when a betting site does detect that the accounts are suspended whilst an investigation takes place.

If a youngster does attempt to sign up using their parent’s details for example, that that is much harder to detect, however surely that is not the problem of the betting site, it is the parents of that child that need to investigate why their child in acting in the way they are.

Children do have access to a much larger number of gambling sites advertisements online than they ever see on television, and as such it would be unfair on betting sites some would argue to have their adverts banned from TV, on the off chance that a child does pretend to be their parent and signs up and bets at their betting sites.