A hit single by E-40, titled “Choices (Yup)” has become an anthem for used vehicles. A used car dealership, DriveTime has parodied the song of the Bay Area Legend for their latest commercial. A couple of the lyrics that are rapped by the “DriveTime Ladies”: “Do you need perfect credit? /Nope/Wanna buy a car, but can’t get it? / Yup.”
Impressed with their handiwork, the crew at DriveTime contacted E-40 through Twitter:
“@E40 think our DriveTime girls have a future in hip hop? They might have some career choices.”
Once the rapper caught wind of the tweet and the parody commercial, he instantly gave his approval. 100 emoji were tweeted by E-40, in response to the tweet about seeing DriveTime’s commercial on television. The latest commercial has revitalized the popular song, but not enough to cause E-40 to rehash old material. With 20+ albums released, the legend rapper is preparing for the release of his latest album: The D-Boy Diary Books 1 and 2.
When asked about the use of his hit single, E-40 had this to say: “What’s happening at this point in my career defies logic. I still spit the realest and rawest shit of anyone in the rap game right now. The D-Boy Diary will lace the unlaced, will tutor the truant. It’s a guidebook for a street life.”
E-40’s latest album will be a double LP. Its scheduled release date is November 11th. There will be a long list of guest appearances on the 42-track project, such as Gucci Mane, Mozzy, Lil B, Jay Rock, B-Legit, Ezale, and many more.